logo revamp

Here are the latest designs for Peter’s Kettle Corn. The original logo design was created in 2007, back when gradients and detailed illustrations were still a thing. Since then, we’ve moved into flat and minimalistic approach to be more recognizable and appealing to a wider audience.

The logo is set in 2 colors, a burnt orange and a nice warm brown that complements all the flavors PKC has to offer. The simplicity of the kettle corn machine can easily be converted into outlines for use in stamps and one color applications.

Due to budget constraints, we didn’t have the luxury to design variations of the bag with different flavors, but instead had to come up with a solution to accommodate the 30 flavors they had. In addition to that, PKC allowed their customers to have a mix of up to 6 flavors per bag. Pretty cool for their customers but definitely a design challenge for me! Fortunately, we were able to come up with a solution. 3×1 stickers! I allotted space for up to (6) 3″x1″ sticker labels on the back side of the bag.

They should be going to print soon. I can’t wait to see the finished product!